Wednesday, August 15, 2018

Easy evaluation machine: S Pen is the key to the success of Samsung Note9, perhaps also hinder

At 23:00 Beijing time on August 9th, 2018, Samsung held a flagship new product global launch conference at the Barclays Center in New York. The conference officially brought a new mobile phone of the Note series---Note 9, Samsung's Note The series has always been an extremely important part of its dual flagship strategy. It also carried many people's expectations before the release. Before the launch of the mobile phone, Samsung suppliers revealed that Samsung may cancel the Samsung Note series. Whether it will make the news come true, then look at the sales of Note 9 completely.

However, the surprise is a surprise. I saw the word "liquid cooling and cooling". I wonder if you have a game mobile phone that has been a topic for a while. At that time, many popular science articles and PPTs were introduced from game mobile phones. For example, the importance of heat dissipation to the performance improvement of mobile games, good heat dissipation can make the mobile phone game experience better, and related content is still in sight. Samsung Note 9 is at this time. The follow-up, although it is a flagship machine, after all, with a business-oriented mobile phone, the game features, it seems a bit uncomfortable.

Even if Samsung may just want to highlight the panel performance of the product, even if Samsung may think of relying on “liquid cooling” to provide a better office experience for Dex, the user's idea is ultimately the most important core, from marketing packaging. From the perspective of analysis, after experiencing a small climax of the rise of game mobile phones, presumably most users after seeing the word "liquid cooling and cooling" must first think of game performance. When users think about it, this The positioning of mobile phones with strong business attributes has naturally become blurred, and a mobile phone with a vague positioning is believed to be difficult to sell. After all, users have to bear a lot of costs that they do not want to bear. The product concept of Wanjin Oil is In the mobile phone market, it is difficult to get enough status, especially in the era of such a large number of domestic manufacturers’ innovation blowouts.

S Pen transforms from the touch aid to the enhanced version of the "remote control" What has it gone through?

However, perhaps everything is also intentional by Samsung. Before mentioning the Samsung Note series, the first thing we will think of is the S Pen. In the era of smartphones, it is undeniable that the Samsung Note series has created a new era of large-screen handwriting, 2011. At first sight, S Pen, the innovative experience has attracted a lot of attention. Many business people even use the Note series mobile phone as a symbol of identity, and Note has once helped Samsung become the world's largest smartphone manufacturer, the success of the Note series, S Pen can be said to have made a great contribution.

However, after several iterations, although the function of S Pen is steadily updated, from the 1024 pressure sensitivity of the first generation to the 4096 pressure sense of today, the advancement of technology has made S Pen's writing experience have a qualitative leap, but people are like this. After getting used to it, I will ask for more. The basic update can no longer satisfy people's demand for progress. Just like the appearance of the product, the unchanging experience will inevitably lead to fatigue and even forgetfulness. After all, compared to touch, Handwriting is still somewhat restrictive. People have long hoped that S Pen can bring more innovative gameplay and practical gameplay. Samsung Note 9 did it, but it seems to be a bit late.

After the launch of the S7/S7 edge, market consultancy Counterpoint Research had conducted market research. Samsung’s share of the US smartphone market in the first quarter was 28.8%, far exceeding Apple’s 23% market share, and the subsequent Note 7 should It became a milestone for Samsung to establish its position, but Samsung's overly radical design led to the avalanche of global share, which also laid the groundwork for Samsung Note 8's innovation weakness. The overly stable design idea left Samsung to miss the best period.

And the small innovation of Note 9 this time in the biggest dependence, in the era of the explosion of innovation of major mobile phone manufacturers, it seems that some of the lack of competitiveness, even if the S Pen experience is unique features of the Note series, but also somewhat awkward Everyone feels that after all, the remote control function is no better, in the office, after all, it is not too in line with the usage habits of the Chinese people, and the remote control camera has excellent practicality, but it does not show enough irreplaceability, smile capture and voice control. Taking photos is enough to save the user from pulling out the pen. This is the regret of the Samsung Note series in this era. It can't really bring amazing, but it faces the competition of more and more big-screen mobile phones. Performance and some marginal black technology to complement, perhaps for Samsung, is also a difficult decision, perhaps at the product level, S Pen may have really become a hindrance to the development of the Note series.

The experience is unquestionable. Stability is a must.

Of course, as the previous Gao Dongzhen expressed, the experience may be the essence of Samsung Note 9, not to mention the other, only the upgrade of 4000mAh capacity battery gave some users the reason to change the machine, Samsung S9+'s 3500mAh capacity battery Has a good endurance, so the extra 500mAh capacity, will inevitably make the phone's battery life level has a qualitative improvement, the fly in the ointment is that this Samsung did not introduce the performance of fast charge in the press conference, I am afraid it will be with S9+ The level of charge is quite the same, and the 25W super wireless fast charge charger that was previously exposed has not been announced, but before the dust settles, we can still expect a surprise.

In terms of game performance, with the high-tech escort of "liquid cooling", with the most advanced, I believe that Samsung Note 9 is enough to bring the gaming experience beyond most Android machines. The brand "Samsung" has been in the mobile phone field for so many years. After all, it’s not just to talk about the ability to build a dynasty enterprise, and the quality is naturally not to be taken care of, especially after learning some lessons.

As for the experience of AI, since last year, Samsung has been carrying out the layout of AI, from the advent of Bixby to the AI scene recognition technology, to the intelligent ecological layout with the new Bixby as the core. Seeing that Samsung is still very accurate in strategic vision, even if the pace is very slow, but Samsung is understanding the inflection point of the new era, but it is a slow word, but it has not yet experienced the convenience brought by the new Bixby. But from the experience brought by Bixby last year, Bixby with smart ecology should also bring us enough surprises.

Photographs must not say much, although relatively small changes, the equivalent of the Samsung S9+ camera effect is enough to occupy a place on the camera list, Samsung mobile phones that have been in the forefront of the camera performance can be steadily improved is enough In the final analysis, the reason why people spit out Samsung's innovation is not enough, and the improvement is not big, after all, because it is using higher standards to demand Samsung.

If you remove the brand factor and simply talk about the product, Samsung Note 9 is actually good enough. Of course, all judgments must be based on reasonable prices. In today's era, users are becoming more rational and reasonable. Undoubtedly, it will certainly welcome the user's goodwill. Pricing this move is also the key to success. I believe that no one really wants the Note series to disappear completely, although Samsung Note 9 does not bring us the ideal surprise. But it is still an excellent flagship mobile phone that pays attention to the experience. We have no reason to question the product itself. In addition, we should also give Samsung some time to change the product.

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