Star Galaxy A9 Star, winning the market in a way that the market likes

William O'Neill, a well-known economist and investor in the United States, said this: Experience shows that the market itself can speak, and the market is always right. Those who despise the marketability will eventually suffer! The current mobile phone market, the big waves, the market's selection of different brands and functional products, let some mobile phone brands gradually grow and become kings, and once those desperate brands can only die because they do not really understand the market needs what.

Introduction

With the Android wave and industry advantages, Samsung Galaxy A9 Star has become one of the few giants in the smartphone era industry, but in the face of new challenges and other brand shocks, Samsung is constantly adjusting its product line and striving to stabilize its market share. , in the market in the market's favorite way. So what is the way the consumer market likes it now? In terms of mobile phone products, it is the performance of mobile phones in terms of photography, performance, and intelligence. Especially after social networking has become the dominant factor in people's lives and the data traffic channel has risen sharply, the photography function of mobile phones has become the most important part of consumers' choice of mobile phones. This is the way the market likes.


The main mobile phone products on the market, the main advertising-related slogans are everywhere, everywhere. Samsung is one of the early players who realized the importance of mobile phone photography to the importance of mobile phones. From the first mobile phone equipped with a camera function, Samsung has a history of 18 years, which means that the mobile phone market has a camera function. The most experienced mobile phone manufacturer. Some people also commented that without the insistence of Samsung, the Android camp may still be behind the iPhone for many years in photography.

However, in the eyes of most people, Samsung’s high-end machines are fascinating in mobile photography. S3 first proposed 8 million pixels, S4 Zoom achieved 10x optical zoom, and S5 reached 0.3 seconds fastest (at the time). The autofocus, S7 brings a full-pixel dual-core fast focus, to the intelligent variable aperture brought by this generation of S9 series, dual OIS anti-shake and so on. I don't know after photography became the highlight of the competition of mobile phone products, Samsung has added the functional advantages of most high-end machine photography to the field of mid-range machines, facing a broader young consumer group. For example, the more youthful Samsung Galaxy A9 Star is a generation of mid-range machines that Samsung has focused on, showing its different talents in photography.

The demand of the market is the superiority of the product.

What the market needs, what to do. Galaxy A9 Star should be the most profound understanding of this sentence in Samsung products. The star effect, cost performance, and glamorous appearance are not absent. The most important thing is the blessing of the 24 million pixel camera before and after, thanks to the hardware upgrade in the software. At the level, Samsung has made a higher level of plasticity and playability.


The Galaxy A9 Star features a front-facing 24-megapixel camera with an aperture of F2.0 and a night-time self-timer to ensure adequate brightness. Rear 24 million cameras + 16 million depth of field camera combination, F1.7 large aperture, in the dark environment, four pixels can be aggregated into 1.8μm large pixels, with 4 times photosensitive imaging, the same, this is to ensure that the phone is in the dark The environment can still maintain better color performance, which is a technology that can open the difference in experience in the same price mobile phone products. With the help of the market, Samsung turned it into a product of excellence.

Samsung officially released the Galaxy A7 2018

Samsung officially released the Galaxy A7 new machine on the overseas official website. The main features are the configuration of 6 infinity screens, machine side fingerprint readers, and three main lenses consisting of different functional lenses such as standard, depth of field and super wide angle.

Standard, depth of field, super wide-angle three lens combination

Although it is a mid-range positioning product, the Samsung Galaxy A7 adds several features that were not available in previous Samsung phones.

In addition to being the first Samsung phone to have a fingerprint reader on the side of the fuselage, the Galaxy A7 is also the first Samsung phone to feature a three-master lens. The Galaxy A7 is equipped with a set of 24MP standard lenses (F1.7 aperture), a set of the 5MP depth of field lenses (F2.2 aperture), and a set of 8MP 120 degree super wide-angle lenses (F2.4). The three lenses are arranged vertically. Place it in the upper left corner of the back of the machine. As for the front camera, it is a 24MP (F2.0) single lens design.

The Samsung Galaxy A7's camera supports depth-of-field preview function. You can adjust the depth of field of the photo after taking the photo. It also supports the scene smart recognition function, which automatically adjusts the effect of the film according to the subject. Also, Samsung pointed out that in the low-light scene, the Galaxy A7's 24MP lens automatically combines four pixels into one pixel, thereby achieving a larger amount of light to improve the quality of the picture.

6 infinite screen, eight-core processor

The Samsung Galaxy A7 has a body size of 159.8 x 76.8 x 7.5mm and a weight of 168g. It is available in black, blue, gold or pink. The main configuration is 6 吋, 2220 x 1080 resolution Super AMOLED borderless screen, with 2.2GHz eight-core processor, and then provide 4GB + 64GB, 4GB + 128GB, 6GB + 128GB and other specifications to support microSD card expansion.

The Galaxy A7 has a built-in 3300mAh battery and supports NFC (this feature is not available in every country). It will be preloaded with Android 8.0 and the connection will support Bluetooth 5.0, LTE Cat.6 and 2CA.

Huawei Honor Band 4 Review: cheap but limited functionality is not worth buying

 For a long time, users are pursuing cheap, fast and beautiful electronic products, but often can not do so, after all, "good goods are not cheap." However, Huawei has tried to satisfy the user's pursuit with the Honor Band 4. It is designed for the budget-conscious technology enthusiasts and belongs to the glory sub-brand.

The Huawei Honor Band 4 is priced at only $80 in the US. It is $20 cheaper than the original Pebble after the discount, and the shape is more beautiful, but after the trial, we found that it does not bring us a good experience.

In fact, the Huawei Honor Band 4 reminds me of cheap smartwatches in many ways, such as the smartwatches of the first generation Pebble and Alcatel OneTouch. Like them, the Honor Band 4 runs a custom operating system and is more limited by more expensive competitors. At the same time, the price of the above three smartwatches is much lower than Apple Watch (starting at $ 249) and most Android Wear devices (selling about $ 250).

2. If you choose to buy cheap products, then don't expect them to bring you a high-end user experience, after all, the price of the third-rate is impossible to buy first-class votes.

As for the Honor Band 4 for male users or female users, I don't think it matters. After all, we are in 2018 and we live in a more enlightened era.

3. Shape design

In terms of shape design, the Honor Band 4 is stylish, with a delicate case and a slender strap. The Honor Band 4 features a 38 mm round case design and a polished stainless steel bezel. The strap is made of inexpensive thermoplastic polyurethane (TPU) material, which means it is easily damaged and dyed by blue jeans. At the same time, the Honor Band 4 is equipped with a very narrow strap that fits on the wrist of my friend's 14-year-old daughter and looks more comfortable than wearing it on my arm.

4. It is worth mentioning that the Huawei Honor Band 4 supports IP68 protection level, which means it has a certain waterproof and dustproof capability, which is good.

Huawei's Honor Band 4 uses a circular dial, but it actually has a 1.06-inch square OLED touchscreen with a resolution of 128 x 128. Its display is obviously not comparable to high-end watches. After the trial, the screen content of the Huawei Honor Band 4 is difficult to see under the sun.

5. Although the Honor Band 4 supports the ability to raise the arm to wake up the screen, it is often awakened unexpectedly. Sometimes, when I am sleeping, I will be awakened by the glare of the monitor in front of me. At the same time, the Honor Band 4 has a short screen backlight, so if you miss it, you need to wake up again. In addition, the touch screen has inaccurate sliding positioning, which makes the overall operating experience more severe.

Functional experience

In terms of functionality, the Huawei Honor Band 4 tracks the number of steps the user takes, recording the calories burned and the length of sleep. If you are going out for a run, you can activate a separate activity tracking mode that will tell you the number of steps you have run and the number of calories burned.

6. The Honor Band 4 is not equipped with the Android Wear operating system but is a closed operating system independently developed by Huawei. With the Huawei Wear app, it provides basic fitness features and sleep tracking, and data is automatically synced to the phone app.

On the screen of the phone, you will see a large circle where the edges will gradually fill up as the user moves or sleeps. You can click to view your historical data to see how much calories you have consumed or how much food is offset. For example, if you set a daily calorie that you need to consume, you can always see the target completion. As for the watch interface, each page displays separate information such as calorie expenditure index, sleep duration or message notification.

7. At the same time, the app allows you to adjust some of the features in the Honor Band 4, such as enabling or disabling push notifications and idle reminders. But that's it.

Although the Honor Band 4 is only equipped with a 100 mAh battery, its battery life is good due to the relative power savings of the processor, screen, and system. In the actual test process, Huawei's Honor Band 4's battery life can reach five or six days, higher than most smartwatches.



8. When you see a mobile device, you will definitely think about which type of people it is designed for. Although the Huawei Honor Band 4 is full of young women, it does not seem to be a qualified fashion wearable. The specific reason can be attributed to its slightly lower-end design and not very sophisticated features.


Summary

Compared to the original Pebble smartwatch, the Huawei Honor Band 4 is priced at $20 cheaper and more fashionable, but the original Pebble smartwatch can give people a better experience. If you have a small child who wants to have his first wearable device, then you can consider buying an Honor Band 4 to get him started, otherwise I don't recommend buying it.

All the rumors about Apple iOS 12, iPad Pro, iPhone, etc. in 2018

The company's annual Global Developers Conference provides clues about the way forward for next-generation operating systems and software applications for Apple's iPhone, iPad, Macs, watches, HomePod speakers and Apple TV players. The show, held June 4-8 at the McEnery Convention Center in San Jose, Calif., will also allow third-party developers to talk to Apple executives, engineers, and product designers.

Apple takes the OS, applications, services and software frameworks that will be introduced later this year. However, Apple sometimes uses spotlights to introduce new hardware.

There may be new iPad Pro, MacBook, etc.

When Apple CEO Tim Cook came on stage on June 4, don't expect to see a new high-end iPhone or a new Mac Pro. The sequel to iPhone X, iPhone 8 and iPhone 8 Plus is expected to be as usual. In September, Apple has confirmed that the new Mac Pro will not arrive until 2019. Similarly, HomePod speakers and entry-level iPads are basically new, released in February and March.

But there are four product categories here, and there is a nice refresh in June:

MacBooks and iMacs: Apple refreshed almost all laptops and desktops at WWDC last year. Now, one year later, moving this product line to the latest 8th generation Intel processor will be a simple and boring upgrade. Whether this will lead to greater design reforms - such as rethinking the problematic Butterfly Keyboard and the still controversial Touch Bar feature on the MacBook Pro laptop - will be canceled. The same is true of the MacBook Air, which has been rumored to be a comeback mode.

Advantages of the iPad: Apple brought an important feature of the iPad Pro series (compatibility with the Pencil stylus) to the new entry-level iPad launched in March. The traditional view is that it is now possible to develop a higher-priced iPad Pro model to improve the iPhone X design: perhaps you can switch the home button and add a Face ID.

iPhone SE 2: As we said, the iPhone's large upgrade is expected to be within the standard timeframe of September. But there are rumors that the iPhone SE is an entry-level iPhone launched in March 2016 and is expected to be upgraded. Whether it's a full-screen iPhone X design (which seems unlikely) or just a specification upgrade in the same organization (more likely) is unknown.

Apple AirPower: When Phil Schiller, Apple's senior vice president of global marketing, launched the multi-device charging board with iPhone X in September 2017, he said it will be launched next year. So, although you can't say that it's "late" before January 1, 2019, one has to assume that Apple wants to get the accessory on the store shelf before its first anniversary. WWDC will be an excellent opportunity to announce pricing and availability - maybe we can also see AirPower compatible AirPods case.

Other things we didn't expect on June 4: As for other Apple hardware, almost anything else would be a big shock. Don't expect new Apple Watch, Apple TV box, second-generation AirPods or mini HomePod speakers. While Apple may spend more time discussing AR Kit -- its software toolset for bringing augmented reality to iOS -- and virtual reality on the Mac, it certainly won't expect any hints from Apple AR / VR headsets. The company is clearly fiddling with closed doors - if any, is expected to be close to 2020.

However, you will find that almost all of the above software and operating systems have a large number of new software and operating systems.

iOS 12: Prioritize quality rather than quantity

After overcoming a series of flaws and glitch, it has weakened the reputation of iOS 11 - including the controversial "deliberately slowing down the iPhone" "features" - allegedly, Apple will focus on the mobile version of the upcoming mobile version of the quality and Innovative operating system, ostensibly called iOS 12.

LG Q9 parameter exposure: Qualcomm Snapdragon 660 processor

IT House September 4th news Today, an LG Q9 mobile phone was exposed online, saying that the phone will be officially released in 2018, but there is no external picture of this phone. From the configuration map, LG Q9 may be a mobile phone launched by LG for the mid-end market.

According to netizens' breaking news, LG Q9 mobile phone will be equipped with Qualcomm Snapdragon 660 processor, with 4GB+32GB and 4GB+64GB specifications. In addition, it is equipped with Android 8.1 system, and the battery capacity is 3550mAh. It is still not clear about LG Q9 mobile phone. Specific release time and real machine map. However, according to the news of the exposure, this phone should be a product launched by LG for the mid-end market.

The next flagship phone of LG should be V40 ThinQ, equipped with Qualcomm Snapdragon 845 processor, equipped with 6.4-inch 19.5:9 P-OLED Liu Haiping, resolution QHD+. The phone is equipped with 6GB of memory and comes with 64GB/128GB storage.

As for the camera configuration that is widely concerned, the LG V40 ThinQ will be equipped with 12 million pixels (aperture f/1.5) + 16 million pixels (f/1.9) + 12 million pixels (f/2.4) rear three cameras, 1.0μm pixels, support Telephoto, wide-angle, 2x zoom and smart shooting. The front camera of the mobile phone is 8 megapixels + 5 megapixels.

The first batch of 5G mobile phones made in China will be launched in the spring of 2019.

“Everyone is talking about 5G. Is my next mobile phone going to be a 5G mobile phone?”

At the just-concluded "World Mobile Conference Shanghai Station", telecom operators, communication equipment vendors, and mobile phone manufacturers seem to be telling a topic - 5G, the enthusiasm of the global industry chain to chase 5G crazy seems to have infected ordinary consumers. In the current situation of the domestic mobile phone consumer market, the 5G mobile phone has become the target of Apple, Samsung, OPPO and Xiaomi R&D engineers, and mobile phone users are waiting for their next change target. —5G mobile phone.

The first 5G terminal "Qualcomm Manufacturing"

Who is the first to bring 5G mobile phones to consumers around the world? Is Apple, Huawei, or Samsung, Xiaomi, or even OPPO, Vivo?

In this regard, Qualcomm President Cristiano Amon told the IT Times reporter full confidence that with the completion of the first version of the global 5G standard, 5G New Air Port (NR) R15, including non-independent networking (NSA) And the standard freeze of the independent networking (SA), the entire global communications industry chain accelerates the progress of the 5G standard to the premise for one year. "At present, nearly 20 products have adopted different designs of the Xiaolong X50 modem, and in late December this year, 5G data and mobile broadband terminals will be the first to be listed, and more importantly, our partner program will release 5G smartphones from March to April 2019." For the development of 5G mobile phones using Qualcomm technology, Amon gives An accurate timetable.

Also at the "World Mobile Congress Shanghai Station", Huawei also gave accurate time to market for its 5G mobile phone program. Xu Zhijun, chairman of Huawei's rotating company, said that in 2019, Huawei will launch a 5G-supported Kirin chip, and in June 2019, it will launch a 5G-enabled smartphone.

Lin Yiyan, vice president of Intel's data center business unit and general manager of 5G network facilities department of network platform division, another global 5G chip manufacturer, revealed that Intel will launch 5G modem chip in mid-2019 as a consumer. I saw a 5G mobile phone with an Intel baseband chip.

Earlier this year, the Samsung Electronics Systems LSI Division revealed during the 2018 Consumer Electronics Show (CES) that it is developing a 5G modem chip solution called Exynos 5G. According to industry analysts, Samsung’s habit of releasing the new Galaxy S series flagship machine at the beginning of each year is not likely to catch up with the release of the Samsung S10 early next year. Currently, Samsung has not revealed more information on its 5G chip development.

According to the information clearly disclosed by the current 5G leading manufacturers, the Android industry chain manufacturers that provide modem chips by Qualcomm will launch the first batch of 5G terminals worldwide.

5G mobile phone interoperability, Ready!

"The testing of mobile phone terminal manufacturers is in full swing." According to the relevant person in charge of Qualcomm, Qualcomm is also actively conducting industry-leading interoperability testing with numerous system vendors and global operators in the process of promoting 5G NR commercialization ( IoDT), Qualcomm has completed or is conducting interoperability testing of 5G new air interface with almost all major system equipment manufacturers around the world. "IoDT testing between Qualcomm and various communication equipment and terminal manufacturers is very successful, communication network equipment and terminal equipment. The interoperability test has been well verified. Only by implementing interconnection and interoperability can 5G be commercialized as soon as possible.” Through the “5G test platform” released by Qualcomm, industry chain vendors are conducting comprehensive testing before final commercial use. To ensure absolute compatibility and operability of the network and the terminal.

In the world's first officially released 5G data connection, the world's first 3GPP R15-based end-to-end 5G new air interface system interoperability, there is no shortage of Qualcomm. According to reports, Qualcomm released the Xiaolong X50 5G chipset, the industry's first 5G new air interface multimode modem can support 2G/3G/4G/5G multimode functions only through a single chip, including thousands of important supplements that will be 5G Mega-grade LTE supports almost all current and future communication systems. At the same time, 18 operators around the world, including China Telecom, China Mobile, and China Unicom, are using the Qualcomm Xiaolong X50 5G modem for the 5G new air interface mobile test, including various 5G bands such as below 6GHz and millimeter wave band.

In June 2018, before and after the 5G independent networking standard freeze and the 5G commercial standard were finalized, Qualcomm completed the real network simulation experiment almost simultaneously in Tokyo, Japan, simulating the 5G new air interface network of independent networking, using 5G independent networking. Mode terminal is ready to go public.

Recently, Qualcomm and Datang Mobile jointly announced that the two parties will cooperate on the 5G new air interface interoperability test in the 3.5GHz band based on the 3GPP Release 15 standard, and the 3.5GHz band will be the most mainstream frequency band for the deployment of 5G by the three major operators in China. one. Earlier, Qualcomm also completed the industry's first 5G new air interface network and terminal simulation experiments in Frankfurt, Germany and San Francisco, USA, preparing for the mobile ecosystem by predicting the true performance of 5G.

"5G terminals with independent networking and non-independent networking will all appear in 2019." Qualcomm senior vice president and general manager of 4G/5G and Industrial IoT Serge Willenegger confirmed that terminals supporting 5G non-independent networking will be in 2019. It will appear in half a year, and the independent network terminal will appear in the second half of the year, and the time difference between the two is expected to be six months.

“Qualcomm is good at integrating various technologies and capabilities into one universal solution. In the 4G era, Qualcomm has been providing 7-mode (full Netcom) solutions for the Chinese market since very early and has achieved great success. I believe just like 4G. In the era, Qualcomm will be able to support the release of global 5G terminals through a universal solution.” SergeWillenegger looks to the Chinese market, according to the network retreat speed of the previous generation 2G, 3G, and other networks, if the Chinese market needs more than 10 modules in the 5G era, Then theoretically Qualcomm can provide technical support, which is also the power of Qualcomm's solution.

Qualcomm "leading", Chinese manufacturers go out to sea

In the summer of 2018, the Russian football World Cup was in full swing. As the official sponsor of the Russian World Cup, Vivo's flagship "vivo NEX" name appeared in front of fans around the world. In addition, Huawei signed Messi, OPPO grabbed Neymar, and domestic top mobile phone manufacturers did not pay much attention to the World Cup marketing.

Behind the domestic mobile phone manufacturers playing the "World Cup", they clearly write about their yearning for the global market. Since the World Cup is a business card that lets the world know Chinese mobile phone manufacturers, isn't it a flagship 5G mobile phone? In June 2003, the world's first 3G mobile phone Nokia 6650 came out; in March 2010, the world's first 4G mobile phone HTC EVO 4G was born; in 2019, Chinese mobile phone manufacturers will be determined to join the ranks of the world's first wholesale 5G mobile phones and terminals.

"Recalling the development of mobile communications, whether in the 3G or 4G era, Qualcomm is the first to introduce products for mainstream products, especially in China, our 4G products for the mainstream market actively supported the Chinese mobile terminal industry to 4G at that time. The rapid evolution. So when moving towards 5G, everyone has every reason to believe that Qualcomm will take the lead in bringing products to the mainstream market.” Christiano Amon, who just entered the European market for OPPO in Paris, France, said that In the Chinese market, or in a larger global market, Qualcomm will support Chinese mobile phone manufacturers to release and market 5G mobile phones at the fastest speed.

Amon introduced that in early 2018, Qualcomm's "5G pilot plan" was released. Lenovo, OPPO, vivo, Xiaomi, ZTE, and Wingtech all joined Qualcomm's "friend circle". Through this program, Qualcomm will provide top development for Chinese manufacturers. And the platform required for 5G commercial terminals around the world, "6 months ago, we cooperated with Xiaomi to help them enter the European market. Now, Xiaomi has achieved great success in Spain and gained more than 50% of the market within 6 months. Share. Recently, Qualcomm and vivo announced the successful cooperation in the development of mobile 5G millimeter wave antenna arrays. These are important milestones for Qualcomm and Chinese partners to cooperate on the 5G pilot program."

For the most frequently encountered resistance of Chinese mobile phone manufacturers when they go out to sea, Qualcomm also supports and helps through technology and cooperation. Last month, OPPO held a global launch of the flagship new machine Find X in Paris, France. Qualcomm President Christiano Amon also delivered a speech and expressed Qualcomm's willingness to cooperate with Chinese mobile phone manufacturers to promote the Chinese manufacturers' 5G terminals to the world. "OPPO Find X's Snapdragon 845 mobile platform is designed to bring AI, enhanced performance and excellent battery life. We look forward to OPPO Find X's great success in Europe. We are also very excited to work with OPPO. Bringing 5G smartphones to the European market in the near future."

Amon believes that the cooperation between Qualcomm and Chinese mobile phone manufacturers is very close and intimate, and such win-win cooperation has brought benefits to both parties. "With the arrival of 5G in 2019, we are very confident and ready for our Chinese partners to achieve great success in the global market." Amon said.

Huawei's mobile phone Q2 shipment surpassed Apple's second place in the world

On August 1st, market research company IDC released a global mobile phone quarterly tracking report. According to preliminary data, smartphone manufacturers shipped a total of 342 million smartphones in the second quarter of 2018, compared with 348.2 million in the second quarter of 2017. Compared with the volume of goods, the year-on-year decline was 1.8%.

For the global smartphone market, this is the third consecutive quarter of year-on-year decline, and the fourth quarter in history. IDC believes that this is the result of turbulence in many highly infiltrated markets, and although many high-growth markets still exist, smartphone shipments should also resume overall growth.

From a market share perspective, Huawei ranks second, marking the first time since the second quarter of 2010 that Apple has surpassed Apple. Huawei shipped 54.2 million units, with a market share of 15.8%, a record high. Samsung remains dominant in its undisputed position, although recent earnings reports indicate that Samsung’s mobile division’s revenue will face enormous challenges.

Ryan Reith, vice president of IDC's Global Mobile Device Tracking Program, said: "At least, Huawei's continued growth is impressive, and its market penetration is equally impressive. Not long ago, the brand was basically not. It is worth noting that Apple’s rankings have risen in the two quarters after the launch of the new product, so we are likely to see the top position of the company continue to rise in 2018 and beyond.”

Reis added: "For most markets, the competition for ultra-high end (more than $700) is largely between Apple, Samsung and Huawei, and it is unlikely that much will change in the short term. At the same time, Xiaomi, OPPO and vivo are attracting upper-level users at a price slightly lower than the three giants. This is an area that they should pay close attention to because the construction technology in this field is more and more advanced."

Anthony Scarsella, IDC's global quarterly mobile tracking project research manager, believes: "Market saturation, increased smartphone penetration and ASP (average retail price) continue to rise, continue to curb the growth of the entire market. Consumers still Willing to pay a higher price for the many quality products on the market, they now expect their equipment to last longer and perform better than previous generations, at a much lower price. In response to this slowdown, supply Businesses will need to focus on new innovations, form factors, and combined incentives and promotional factors to drive many competitive markets forward."

Smartphone company highlights

Although Samsung's shipments are down 10.4% from last year, it is still the leader in the global smartphone market.

Samsung's flagship S9/S9+ was launched later in the first quarter of this year, and its sales growth was not as good as previous generations. Samsung said the slowdown was due to increased competition in the high-end market and the overall downturn in the smartphone market. In the coming weeks, the Korean giant will strengthen sales as we look forward to the Galaxy Note 9 listing.

The new Note will be released on August 9 and is expected to be launched earlier than Note 8 to gain a foothold before the upcoming release of Apple and other products. The device is expected to have greater battery capacity, new S-Pen functionality and higher performance.

For the first time, Huawei surpassed Apple and ranked second in the global market share. The company continues to maintain its leading position in the Chinese smartphone market, with a market share of 27% in the second quarter of 2008, a record high.

In the first half of the quarter, Huawei's P20/P20 Pro series products had strong demand in the price range of 600-800 US dollars, which helped Huawei to establish a very good image in the market. In the second half, with the release of "GPU Turbo" technology, Huawei continued to win a good reputation. The “618” promotion prompted strong sales of glory models in the online channel, as the glory brand remained the key driver of the growth of the technology giant.

Despite the increase in sales in the second quarter, Apple fell to third place for the first time. Apple's iPhone sales were 41.3 million units, an increase of 0.7% from 41 million units last year. The iPhone's performance in the high-end market is still good, because the iPhone X is still the best-selling product in many markets. Apple is expected to regain control of the market this fall, and it is expected to launch three next-generation iPhones. It is rumored that the new model will be available in the next quarter, with different screen sizes, prices, performance and new features.

In the past few quarters, Xiaomi has continued to lead Samsung in the Indian market, taking the lead. In addition, Xiaomi has also narrowed its gap with Samsung in Indonesia. The company has increased its local production capacity in Indonesia to cope with the increase in demand during Ramadan, while expanding its online channels and opening more stores.

OPPO faces the challenge of slowing growth in major markets such as India and most of Southeast Asia as it relaxes aggressive marketing and sales activities in the region. Despite this, the company achieved a 5.1% growth last year as OPPO continued to expand into other markets such as the Middle East and Africa. The recently launched Find X has also won praise for OPPO because its innovative, borderless, and non-aliased design has attracted the attention of many people.